1. Content comes first
A website with brilliant content can do great with or without SEO, a website with bad content will not survive with or without SEO, a website with good content can become even better with SEO!
So, what is considered good content?
Original Content (articles, text, images, videos, presentations, infographics, comments etc.) – No copies or re-writes of existing articles
Content published on your website first – Even if it’s your own content, if you have already published it on another website then it’s not good for your site.
Content that includes text as well – Try to have text to accompany your non-text content. For example if you post videos on your website try to add a text description as well. If you add images try to describe in words what the image is all about.
Content that is useful – Don’t publish content for the sake of publishing. Before hitting the publish button make sure that what goes live adds value to your website.
Content that is well researched – Users don’t want to read quickly prepared posts and neither does search engines. If you are writing about a certain topic or answering a question make sure that what you write is justified and covers both sites of a story. Long articles are proven to rank better than short articles.
Posting frequency – 2 things are important when it comes to posting frequency. First is to have fresh content on your website and second to establish a publishing strategy and stick to it.