Publish relevant content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Update your content regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
- Title Metadata
- Description Metadata
- Keyword Metadata
Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:
www.moz.com—professional blog and SEO tools
www.google.com/webmasters/tools—a great reference for understanding your Google site stats
www.google.com/addurl—add your URL to Google
http://search.yahoo.com/info/submit—add your URL to Yahoo