search engines marketing

Pigeon: Search Engine Land’s Name For The New Google Local Search Update

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Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update, but now that we see that it was fairly significant, we decided to give it a name: Pigeon.

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Pigeon is the name we decided on because this is a local search update and pigeons tend to fly back home.

When the Google Panda update launched, there was no official name from Google, so we named it the “Farmer” update. A few days later, Google told us they internally named it thePanda update. So we switched names from Farmer to Panda to avoid that confusion.

Since this update was nameless at Google, we named it the Pigeon update so that we have a name to reference in the future.

For more details on this update, see our story from last night.

Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

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Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August.

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Note that support is limited to editing Shopping Campaigns that are already set up, so you’ll still need to create your new campaigns and product groups via the AdWords web interface.

Other updates for display advertisers include support for more audience targeting. Interest categories and in-market audiences are now available from the “Assign Audience” drop-down.

The “Targeting optimization” drop-down now includes “Aggressive”, “Conservative” and “Disabled” options for auto-targeting on Display Network campaigns.

The new version is now available for download, though the upgrade alert is not yet showing for everybody who already has Editor installed. Keep an eye out for that in the next day or so if you don’t see it yet. Update: Scratch that, Google says there will be no alert in AWE. You’ll need to download the new version this time.

If you are still working on setting up your Shopping Campaigns, check out these these articles for tips: