Digital Marketing Plan

Digital Marketing Plan

• Create Web site (software team)
• Create Mobile web site(software team)
•  Search engine optimization ( SEO Team)

 Three Part in SEO

• SEO Content Writing
• On Pages SEO
• Off Page SEO

 

SEO Content Writing

• “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
• By “content,” we mean any information that lives on the web and can be consumed on the web
• Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

1.  Search engine marketing – SEM paid
2. Social media plan – (SMO) free & paid
3. Search engine optimization – SEO(organic search)

 

Search engine optimization – SEO(organic search)

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

1. Designing and developing a website to rank well in search engine results.
2. Improving the volume and quality of traffic to a website from search engines.
3. It is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

 

  On-page Optimization Includes:

 

• Content Optimization
• Meta Tags Creations (Title, Keyword, Deception)
• URL Optimization
• Canonicalization
• txt Creation & Implementation
• XML Sitemap
• HTML Sitemap
• Image & Alt Tag Optimization
• Deletion of Bad URL’s
• Generate Google Analytic tag
• Add Google Webmaster

 

OFF-Page Optimization Includes:

 

• Search Engine Submission
• Manual Directory Submission
• Manual Bookmarking Submission
• Blog Creation & Optimization (wordpress, blogger, tumblr)
• Social Sharing (facebook, twitter, google plus)
• Doc Sharing (ppt
• Video Sharing
• Classified
• Blog Commenting
• Press Releases Creation & Submission
• Article Posting
• Blog Posting
• Cross-Linking
• Photo Sharing

 

Search engine marketing – SEM

 

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

 

PPC

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

https://www.google.co.in/adwords/

 

Social Media Optimization: (Free)

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

• Social Bookmarking
• Creation of Social Networking Profiles
• Creation G+ page
• Creation Facebook page
• Creation LinkedIn
• Creation Twitter
• Creation Pinterest

 

Social Media Optimization: (Paid)

facebook ad campaign

https://www.facebook.com/business/a/campaign-structure

Twitter ad

https://ads.twitter.com/accounts/18ce54e26m8/payment_methods/new

 

            SEO Reports

• Google Analytics Report
• Monthly Accomplishment Report